After some rather poor ratings for ITV's Daybreak, the finger of blame has finally been directed towards the overexposed presenting duo of Christine Bleakley and Adrian Chiles. It has been reported in the press that they have fallen on their swords and will no longer present the breakfast programme.
Christine Bleakley, I know little about outside of her television work but seems harmless enough. Chiles, the slightly grumpy person who used to present Match of the Day 2, has shown more than a glimpse of character on his own Sunday evening television programme.
The problem was never the duo themselves, but a combination of pay and height of expectation from the pairing. ITV paid them a fortune to present Daybreak, off the back of their work on The One Show. The lesson to be learned is that before paying people a small fortune to present a programme, check whether the programme they presented before is genuinely popular or only watched because there is little else worth watching at the time!
